![]() ![]() And of those organisations that do use a CRM, is the understanding of its purpose known? While the sector demonstrates some knowledge of the different benefits of a CRM, nearly half (45%) of NFP leaders don’t really understand its purpose, creating an obvious barrier to growth,” says Julia Ford, Director of Nonprofits at HubSpot. “This latest research shows that nearly three in ten Australian nonprofits aren’t using a CRM. That’s why HubSpot for Nonprofits allows eligible organisations an ongoing 40% discount on HubSpot’s software, as well as access to resources and support. Successful marketing is even more critical for nonprofits than most other businesses as these strategies build awareness for the organisation’s cause and mission, drive donations and attract volunteers and supporters – ultimately scaling impact. The launch of HubSpot for Nonprofits comes after new research from HubSpot found that over nine in ten (95%*) Australian nonprofits experience barriers to growth – with cobbled software, multiple sources of data and a clouded source of truth being the driving force behind restricted growth. ![]() HubSpot, the customer relationship management (CRM) platform for scaling companies and organisations, has announced the local launch of HubSpot for Nonprofits, to help nonprofit organisations grow better through specific resources, a network of nonprofit support and accessible pricing. ![]()
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